Privacy Policy & PDPA Notice

This policy explains how SG Realty handles personal data collected through sgrealty.com.sg. It is written to meet the notification and consent obligations of Singapore's Personal Data Protection Act 2012 (PDPA).

Last updated: 13 August 2026.

1. Who is responsible

“SG Realty”, “we” and “us” in this policy mean the licensed real estate salesperson operating sgrealty.com.sg, who decides what data this website collects and why and is the party responsible for it under the PDPA. If you need our full registered particulars — to make a formal request, or to verify our licence — contact the Data Protection Officer below and we will provide them.

2. Data Protection Officer

As required by section 11 of the PDPA, we have designated a Data Protection Officer. You can reach the DPO about anything in this policy — access, correction, withdrawal of consent, or a complaint — at either of these:

• Email: dpo@sgrealty.com.sg
• WhatsApp: message the DPO on WhatsApp

We aim to respond to any access or correction request within 30 days, and will tell you in advance if we need longer.

3. What we collect

There are two distinct situations, and it is worth being clear about both.

a. When you ask for a valuation

To produce an estimate, the valuation tool collects the postal code, block or building, street, floor and unit number, property type and floor area you enter. To follow up, we collect the name and mobile number you provide on the contact step.

b. When you use the tool but do not leave your details

We want to be straightforward about this, because most privacy policies are not. If you enter an address and view an estimate but leave without giving your name or number, we still record that visit — the address and postal code you entered, the floor, the size, the estimate produced, the page address, your browser's user-agent string, and any Facebook advertising identifiers present in your browser (the _fbp and _fbc cookies). This record is sent when you close or leave the page.

We use it for two purposes: to understand which enquiries are being abandoned, and to show you advertising on Facebook and Instagram relating to your enquiry. It contains no name and no phone number unless you later provide them, but a specific unit address can identify a household, so we treat it as personal data.

If you would rather we did not do this, see section 8.

c. Automatically, on every page

Like most websites we use Google Analytics 4 (measurement ID G-3FWNV46B9K) and the Meta (Facebook) Pixel (ID 883501338059328). These set cookies and record pages viewed, approximate location derived from IP address, device and browser type, and how you arrived at the site. You can block them with your browser's cookie settings, an ad blocker, or the Google Analytics opt-out add-on.

4. Why we use it (purposes)

• To calculate and show you a property estimate.
• To contact you — by WhatsApp, phone call or SMS — about that enquiry and about real estate advisory services.
• To advertise and remarket to you on Facebook and Instagram.
• To measure how the site and our advertising perform.
• To keep records we are required to keep as a CEA-registered salesperson.

We do not sell your personal data, and we do not pass it to other agents or agencies.

5. Who we share it with

• Meta Platforms — advertising identifiers and event data, for the Pixel and Conversions API.
• Google — analytics data.
• CallMeBot — a notification service that alerts us on WhatsApp when a new enquiry arrives.
• The licensed estate agency we are registered with — where required for a transaction or by the rules of the Council for Estate Agencies (CEA). We will name it on request.
• Colleagues working on your enquiry, who see it in our internal system.

Some of these providers process data outside Singapore. Where that happens we rely on their contractual commitments to provide a standard of protection comparable to the PDPA.

6. How long we keep it

Enquiry records are kept while we may still reasonably act on them, and for up to three years after our last contact with you, after which they are deleted. Records we are required to retain by law or by CEA rules are kept for the period those rules require. Anonymous visit records described in section 3(b) are deleted after 12 months.

7. How we protect it

The site is served over HTTPS. Enquiry records are held in an access-controlled database on a private server, reachable only by named accounts, and are backed up daily. Access is limited to the salespeople working on your enquiry.

8. Your rights, and how to withdraw consent

Under the PDPA you may:

• Ask what we hold about you and how it has been used or disclosed in the past year.
• Ask us to correct anything inaccurate.
• Withdraw your consent at any time, for any purpose — including the abandoned-enquiry records and advertising described in section 3(b).

Contact the DPO using the details in section 2. Withdrawal takes effect within 10 business days; we will tell you if it means we can no longer help with something. Withdrawing consent does not make our earlier use of the data unlawful.

If you are not satisfied with our response, you may refer the matter to the Personal Data Protection Commission.

9. Do Not Call Registry

Where you have given us your number and consented to marketing messages, we may contact you on it. If you would prefer not to be contacted for marketing, tell the DPO and we will stop, regardless of your Do Not Call registration.

10. Changes

If we change how we use personal data we will update this page and change the date at the top. Material changes affecting how we use data you have already given us will be notified to you directly.